The battle in the ultra-zoom segment of the digital camera
market doesn't appear to be letting up. In February, Sony introduced its 8MP Cyber-shot DSC-H7
($400) and DSC-H9
($480) digital cameras with 15x optical zoom. Canon then introduced its 8MP PowerShot S5 IS ($499)
with a 12x optical zoom lens in early May.
Not to be left out, Panasonic today announced its new Lumix
DMC-FZ18 which features an 8.1MP image sensor, 2.5" LCD (207k pixels) and an
18x 28-504mm LEICA DC VARIO-ELMARIT lens. In order to tackle handshake with an
18x zoom lens, Panasonic has incorporated its MEGA O.I.S (Optical Image Stabilizer)
and an Intelligent ISO control which detects and suppresses motion blur.
In addition, the DMC-FZ18 features scene and face detection.
The face detection system on the DMC-FZ18 can recognize up to 15 human faces simultaneously
which makes it ideal when taking photos of a large group of people.
Thanks to the DMC-FZ18's Venus III engine, the camera can
take pictures up to ISO 1600 and can capture sequential shots at 3FPS. The
DMC-FZ18 also has the ability to save picture data in a RAW format to easily
manipulate picture settings and can capture 400 shots on a single charge.
The Panasonic Lumix DMC-FZ18 (available in silver or black)
will ship this September at a price of $399.